The Startup Money Metre: Financial Metrics And KPIs Unwrapped!

Exploring The Various Metrics That Help In Analysing Your Business' Performance

Author

Kritika Mehta
July 18, 2023

Supercharge your VAT journey with our mind-blowing Registration Tool, transforming tedious paperwork into a 5-minute breeze.

Tired of prolonged tax processes? Explore our electrifying Tax Tool and get done with your taxes in minutes.

Tune in to our podcast for insider secrets, thought-provoking conversations, and actionable tips from the brightest minds in the finance industry.

And, while you're at it, join our community of finance leaders and SME Owners and be a part of the movement!

Hey there, brave entrepreneurs!

We know setting up a startup isn't a cakewalk and there are a host of factors that need to be considered. Today, in the latest edition of our newsletter, let's talk about some essential financial metrics and key performance indicators (KPIs) on which you should keep an eye to measure the financial health and progress of your startup. So, without further adieu, let's dive straight into the topic!

  1. Customer Acquisition Cost (CAC): This technical yet fancy term basically refers to the costs incurred to acquire a new customer. It can be calculated by adding your business' total marketing and sales expenses over a given period of time and dividing it by the number of new customers gained during the same timeframe. CAC helps in ascertaining the efficiency of your marketing efforts. Keep an eye out for these numbers to ensure good returns on your customer acquisition investments.

  2. Lifetime Value (LTV): Who doesn't love a loyal customer who keeps coming back for more? Well, the Lifetime Value metric measures the value that a customer adds to the business during their relationship with the organisation. Try focusing on increasing LTV as it'll help in customer retention and will ensure financial stability for your business.

  3. Gross Margin: Businesses can't run without profits and gross margin is the metric to measure the profitability of your venture. Gross margin is the difference between your total sales revenue and the cost of goods sold (COGS), divided by total sales revenue. It shows the percentage of revenue that remains after deduction of direct costs. So, keep monitoring your gross margin to ensure that your pricing and production costs are balanced and sustainable.

  4. Burn Rate: This term defines how quickly your startup is spending (burning) its cash resources. To calculate your monthly burn rate, subtract your total monthly expenses from your monthly revenue. Don't forget to keep a regular check on your business' burn rate, especially if the startup is running on investments or limited funds.

We do remember that there are several other financial metrics and KPIs that help assessing the performance of a business. However, we chose to focus on the most important ones for now. Moreover, one last piece of advice from our end would be that regular assessment and analysis of these metrics could do wonders as you can devise strategies to overcome shortcomings, if any.

Stay tuned for more tips, tricks, and information to help you navigate your entrepreneurial journey. Until then, we wish you all the luck!

Cheers,

Also, don't forget to check out our latest eBook, designed to help finance leaders like you navigate the complex world of finance and stay ahead of the competition.

If you're still confused about how to do it, don't hesitate to book a free consultation with us. We'll be happy to help you navigate the process and ensure your business is on the right track.

Reply

or to participate.